Sprinkles

Sprinkles, located in the Town Center of Disney Springs, is the famed Beverly Hills bakery that launched the gourmet cupcake craze. It’s a sleek, modern space with a minimalist interior designed to let the colorful baked goods stand out. The main draw is the high-quality, handcrafted cupcakes baked fresh daily in small batches, alongside cookies, brownies, and house-made ice cream.

What makes Sprinkles worth the stop isn’t just the brand name—it’s the consistent execution. The cake-to-frosting ratio is well-calibrated, and flavors range from a legendary classic red velvet to rotating seasonal specialties. If you don’t want to wait in the often-long line inside, there’s a novel pink Cupcake ATM outside that dispenses freshly restocked cupcakes around the clock. It’s the perfect spot to grab a premium dessert while strolling around Disney Springs or to box up a few treats to enjoy back at your resort.

Sprinkles is the undisputed king of Disney Springs cupcakes. It’s perfect for dessert lovers who appreciate a dense, richly frosted, gourmet treat over standard theme park sweets. While the prices reflect the premium branding, the reliable quality and the sheer fun of the Cupcake ATM make it a highly recommended indulgence.