Disney Shares New Lakeshore Lodge Lobby Concept Art
Published October 1, 2026
Disney released two new pieces of concept art for Disney’s Lakeshore Lodge, the Walt Disney World resort hotel set to open July 1, 2027. According to reports published Thursday, October 1, 2026, the images show a new angle on the resort’s grand lobby and the first look at a lounge identified as Branch & Bush.
As of Thursday, October 1, 2026, booking for all guests is reported to open in about one week — roughly the second week of October 2026.
The lobby art is a fresh perspective on a space Disney has shown before, not a newly revealed room. The lounge image is the genuinely new piece: it is the first public look at Branch & Bush.
The reporting carries a naming inconsistency worth flagging. The lounge is referred to as both “Branch & Bush” and “Branch & Brush” in the coverage, and Disney has not publicly settled which is correct in anything confirmed so far.
What we know
- Disney’s Lakeshore Lodge — opening date given as July 1, 2027
- Grand lobby — new concept art released, a different perspective on a previously shown space
- Branch & Bush lounge — first concept art released; name appears inconsistently in coverage
- General booking — reportedly opens to all guests roughly one week from Thursday, October 1, 2026
What’s not confirmed
No menu, operating hours, service style, or reservation requirement has been announced for the Branch & Bush lounge. Disney has not released room rates, a full dining lineup, a recreation list, or transportation details for Lakeshore Lodge in this round of art. The exact date booking opens was not specified beyond the one-week framing, and no separate on-sale time of day was given.
What it means for your trip
If a summer 2027 stay is on your list, the booking window is the part that matters, not the artwork. New Walt Disney World resorts tend to see heavy demand on their opening weeks, and July 1, 2027 is both the opening date and peak summer — the single most competitive combination on the calendar.
Decide your dates and party size before the window opens, and have your Disney account logged in and payment ready. Resort reservations are made directly with Disney.
Don’t build a dining plan around Branch & Bush yet. With no confirmed menu, hours, or whether it takes reservations at all, it isn’t something to plan a night around. Advance Dining Reservations open 60 days before arrival at 6:00 AM Eastern, which is far enough out that the lounge’s details should be clear long before you need to act.
One caution on opening-day stays generally: new resorts often open with amenities phased in, and anything not explicitly confirmed by Disney at booking time should be treated as a maybe rather than a feature you’re paying for.
Keep planning: Will Your Kid Hate Soarin’? How to Decide (And Where to Sit)
Go deeper — the full guides: Walt Disney World Hidden Gems Most Guests Walk Right Past – The Ultimate Insider Guide · Animal Kingdom Full-Day Touring Plan: Beat the Heat and Maximize Magic
SupaPark tracks live wait times and crowd forecasts, and pings you the second a hard-to-get reservation opens or a ride goes walk-on — free to start at supapark.com.