Hallmark Holiday Pop-Up Opens at Disney Springs Oct. 7
Published October 3, 2026 · Updated October 12, 2026
A limited-time Hallmark Holiday Pop-Up shop is opening at Disney Springs on October 7, according to reports published Saturday, October 3, 2026. The shop takes over the former Francesca’s storefront in the district and will sell merchandise tied to an upcoming Hallmark Channel movie filmed at Walt Disney World, alongside a mix of Disney and Hallmark holiday cards, gifts and ornaments.
As of Saturday, October 3, the October 7 opening and the general merchandise categories are what has been reported. Disney Springs requires no theme park ticket to enter, so the pop-up will be open to anyone — resort guests, locals, and off-property visitors alike.
Reports describe the shop as more than a film tie-in rack. In addition to movie-inspired product, it is said to carry a curated holiday assortment spanning greeting cards, gifts and ornaments, which is unusual for a pop-up built around a single movie.
The tied-in Holiday Ever After collection is reported to release in October, with an item list that includes two separate Spirit Jersey designs, family pajamas, and pieces from Loungefly, Vera Bradley and Corkcicle — all names that already appear across Disney Parks merchandise shelves year round. Cards and ornaments are the Hallmark side of the assortment.
Exterior signage was reportedly spotted going up at the storefront in September, meaning the buildout has been in progress for weeks. The space is in-line retail rather than a kiosk or cart, so this is a full store footprint, not a temporary stand.
What we know
- Hallmark Holiday Pop-Up (Disney Springs) — reported opening date of October 7, limited-time run
- Location — the former Francesca’s storefront, an in-line retail space
- Merchandise — product inspired by a Hallmark Channel movie filmed at Walt Disney World, plus Disney and Hallmark holiday cards, gifts and ornaments
- Holiday Ever After collection — reported October release, including two Spirit Jersey designs and family pajamas
- Partner brands reported in the collection — Loungefly, Vera Bradley, Corkcicle, Spirit Jersey
What’s not confirmed
- How long the pop-up stays open — no closing date has been reported.
- Prices for anything in the Holiday Ever After collection.
- Whether the collection will also be sold elsewhere on property, online, or at Hallmark retail.
- The movie’s title and premiere date were not included in the coverage available.
What it means for your trip
- If holiday shopping is on your list, a Disney Springs afternoon now covers two holiday catalogs in one trip — and it still costs nothing to walk in.
- Go early in the day or early in the week. Disney Springs marketplace crowds build sharply through November and December, and a small in-line storefront will feel the squeeze first.
- Treat limited-edition apparel as a go-now item. Spirit Jerseys and family pajama sets in a limited-time collection are the pieces most likely to thin out in popular sizes, and no restock has been announced.
- Pair it with a table-service meal rather than hoping for a walk-up. Disney Springs restaurants book out on holiday weekends; SupaPark’s dining Drop Watch can ping you the moment a cancellation frees one up so you can grab it in My Disney Experience.
Frequently Asked Questions
Do you need a park ticket to visit the Hallmark pop-up?
No. Disney Springs requires no theme park ticket, so the pop-up is open to anyone who can get to the district.
Where exactly is the pop-up located?
Reports place it in the former Francesca’s storefront at Disney Springs — an in-line retail space rather than a kiosk or cart.
How long will the shop be open?
It has been described as limited-time, but no closing date has been reported.
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