Disney+ Premium Reportedly Now $21.49 a Month in the U.S.
Published October 5, 2026 · Updated October 12, 2026
Disney has raised U.S. prices on Disney+ again, with the ad-free Premium tier moving from $18.99 to $21.49 per month, according to reports. That is an increase of $2.50, or roughly 13%, and it took effect September 23, 2026 for new U.S. subscriptions.
As of Monday, October 5, 2026, the change was reported rather than issued as a broad official announcement, and existing subscribers may not have seen it on their statements yet. Reports say subscribers who signed up before September 23 will see the new rate during a billing cycle on or after October 21, 2026, and that pricing through third-party billing providers can vary.
The ad-supported tier went up too, but far less: a 50-cent monthly increase, about 4%. Premium subscribers absorb the larger share of this round.
The long arc is the part people are reacting to. Disney+ launched at $6.99 per month in November 2019, moved to $7.99 in March 2021 (with the annual plan going from $69.99 to $79.99), then to $10.99 in December 2022 when the ad-supported tier arrived at $7.99. Premium then rose to $13.99 in October 2023, $15.99 in October 2024, and $18.99 in October 2025. At $21.49, paying monthly for a full year now runs $257.88, against $83.88 at the launch rate — an increase of about 207%, well ahead of the roughly 30% general price inflation reported between November 2019 and August 2026.
There is also a pricing quirk worth noticing: the Disney+ and Hulu Premium bundle, which drops traditional ad breaks on both services, is reported at $21.99 per month — 50 cents more than Disney+ Premium alone.
What we know
- Disney+ Premium (ad-free, U.S.) — reportedly up from $18.99 to $21.49 per month, about a 13% increase
- Disney+ with ads (U.S.) — reportedly up by 50 cents per month, about 4%
- New pricing — in effect for new U.S. subscriptions as of September 23, 2026
- Existing subscribers — new rate reportedly applies on a billing cycle on or after October 21, 2026
- Disney+ and Hulu Premium bundle — reportedly $21.99 per month, 50 cents above standalone Premium
What’s not confirmed
The coverage available did not include updated annual-plan pricing for either tier, any change to other Disney streaming products, or pricing outside the United States. Disney has not publicly tied this increase to any park, ticket, or resort pricing change.
What it means for your trip
- Nothing here touches park tickets, Lightning Lane, or dining prices — treat it as a household line item, not a trip cost.
- If you budget your trip fund monthly, check your Disney+ billing date; the extra charge may land before your October statement feels “normal” again.
- If you were going to pay for Premium anyway, the bundle math is worth a look — 50 cents more per month for Hulu is a narrow gap.
- On the park side, the same discipline applies: spend where it buys you time back, not where it just feels like the Disney thing to do. SupaPark’s pricing intelligence is built for exactly that call on Lightning Lane Multi Pass, showing whether the day you’re planning is likely to return the money in saved standby time.
Frequently Asked Questions
When will my Disney+ price actually change?
If you subscribed before September 23, 2026, reports say the new rate appears during a billing cycle on or after October 21, 2026, and third-party billing may differ.
Is the Disney+ and Hulu bundle cheaper than Disney+ Premium alone?
No, but it is close: the bundle is reported at $21.99 per month versus $21.49 for standalone Disney+ Premium, a difference of 50 cents.
Keep planning: The Ultimate Walt Disney World Packing List: What to Bring by Season, Family Size, and Trip Style
Go deeper — the full guides: Advanced Touring Plans: Crowd-Beating Algorithms for All Four Disney Parks · How to Pay $0 for Disney World Parking in 2026
SupaPark tracks live wait times and crowd forecasts, and pings you the second a hard-to-get reservation opens or a ride goes walk-on — free to start at supapark.com.