Disney Store Raises Ear Headband Prices, Reports Say

Published September 28, 2026

Disney Store has increased the online price of its standard Mickey ear headbands, according to reports published Monday, September 28, 2026. Most standard ears previously listed at $36.99 are now $38.99 — a $2 bump across the line.

As of Monday, September 28, 2026, the increase is described as applying to all standard ear headbands sold online. Specialty, designer, and limited-release ears were not addressed in the coverage.

The timing is the part worth noting: reports frame this as arriving ahead of the merchandise price adjustments that typically land at Walt Disney World and Disneyland Resort around October. Online price changes at Disney Store have often preceded in-park shelf changes, though that is a pattern, not a promise.

Disney has not issued a public statement about the increase, and no in-park price change has been announced.

What we know

What’s not confirmed

Disney has not confirmed the increase publicly, has not said whether Walt Disney World and Disneyland Resort merchandise locations will match the new online price, and has not given an effective date for any in-park change. Whether non-standard ears — seasonal, designer, or park-exclusive styles — are affected was not stated. No announcement has been made about price changes to other merchandise categories.

What it means for your trip

If ears are already on your list and you’re traveling in the next few weeks, buying online now locks the current listed price before any in-park adjustment lands. Two dollars per headband is small on its own — it matters when you’re buying four of them for a family.

Don’t assume park shelves match online pricing on any given day. Reported online changes and in-park tag changes don’t always happen at the same time, so check the price on the shelf rather than budgeting from what you saw on the website.

Annual Passholders should still ask about the merchandise discount at checkout in the parks; it applies to the price charged that day, so a higher base price reduces but doesn’t erase the benefit.

If you’re deciding between buying ears before the trip or in the parks, the in-park selection is broader — park-exclusive and seasonal designs frequently never appear online. Buying ahead is a price play, not a selection play.

Budget the souvenir line realistically. Ears, a popcorn bucket, and a couple of specialty snacks add up faster than most first-timers expect, and merchandise is the easiest category to overspend on in the moment.

Keep planning: How to Pay $0 for Disney World Parking in 2026

Go deeper — the full guides: Getting Around Walt Disney World: Buses, Skyliner, Monorail, Boats & Walking · Walt Disney World With Kids: The Ultimate Family Optimization Guide

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